About Us

As a small independent retailer, with 2 locations in Lakewood and Riverside, Alin has been an integral part of both of these locations and neighborhoods for decades. As a Party Supply Store that not only has a huge selection at great prices, we also have that small town feel. We are proud to have served so many loyal customers with a smile and service that equals none, for so long.

Our Story

The Alin Paper Company

was founded in 1971 by Nila and Rex Saylor and was named after Nila, except spelled backwards to Alin. The first retail store was opened in Norwalk, CA and sold paper products of many kinds, with an emphasis on retail sales of banquet and party supplies.

Our Riverside Store

opened in 1976/77 and was originally located in an old grocery store on Arlington Ave. After a center remodel, it moved into a smaller building and then in 1995, this store was relocated to the current location on Magnolia Ave.

The 2nd store

opened a year later in Cerritos, CA. As it was much larger and located too close to the original store, it continued on and the Norwalk store closed in 1975.

1981 saw the opening

of the first location in Lakewood and 1985 a store in Downey. By 1988, ownership changed hands. Dennis Fitzgerald and Bernie Lyons Sr. bought it and renamed it Alin Party Supply Co. They expanded from paper products, to giftware, and more party supplies. Alin now stocks over 40,000 individual party supplies, giftware, and seasonal products in a given year.

Riverside Store
Lakewood Store

Loyal Employees


Sherry Baur is our Riverside store manager and a resident of Riverside. She just celebrated her 36 year anniversary!

Sherry fondly remembers the beginning, “The register at that time consisted of an adding machine and a muffin tin that was kept in a drawer to keep the money.” She added, “Boy how we have progressed since those days! Our product is ever changing and growing with the times. It’s exciting to see all the new merchandise that comes in and I love that!”

Sherry Baur

Ginger Rodriguez


Ginger Rodriguez started working for Alin Party Supply as a Wedding Associate on July 1, 1996. A few years later she moved up to Wedding Manager. She made the switch to Seasonal/Holiday Manager in 2008 where she continues to work. Ginger is happily married and has two dogs named Beetlejuice and Lady. During her off time she enjoys gardening and long road trips to Northern California to see family.


Marina Gonzalez started working for Alin Party Supply on July 1, 1996. She was a Wedding Associate for five years. Since then she has been Gift wrap Manager, Balloon Manager, Head Cashier and finally, Assistant Manager.

She says “it started as a part time job that worked around my schedule as a single mother. It grew to be so much more.”

Marina has two kids. Emerald, her daughter, works in theaters all around Southern California as a Technical Directer, Stage Manager and has an upcoming Directorial Debut! Alex, her son, is a Senior in High School and being an avid Gamer has a wonderful future in technology. In her off time, Marina loves to hang out with her kids, go on day trips around Riverside and spend time with her Nieces and Nephews (aka her Babies) watching them in Theater, Baseball, Softball and so much more. Ask anyone and they’ll tell you she thinks of them as her own. She also enjoys her annual pass to Disneyland, crocheting and knitting. (Even though she says it makes her sound to be 100 years old!)

Marina Gonzalez

Roberta Fleming


August 29, 1986, was the start of a great relationship, when Alin Party Supply hired Roberta Fleming as a part time clerk/balloon employee. From that first day Roberta has done nothing but excel and advance in her long term commitment to our company.

She became the Lakewood store Requisitioner in July 1989 and then moved to the corporate office as Payroll Manager in August 1995. In 1997 the current Seasonal Buyer, Norm Howell, decided he would retire and started training his replacement. Roberta moved into the Buyer position in September 1997 and now currently holds the title of Director of Merchandise.

Roberta enjoys working on home improvement projects with her husband, Scott, on their home in Long Beach. She loves to cook and entertain her family & friends and some day hopes to retire to her favorite place, Hawaii.

Alin Party Supply has benefited greatly from Roberta’s vast product knowledge and overall great understanding of the retail party industry. We congratulate her on her 30th year with us and thank her for her continued hard work and dedication.

Find our Stores!


4139 Woodruff Ave.

Lakewood CA, 90713

(at Carson St.)

(562) 420-2489

Monday thru Saturday 9 a.m. to 9 p.m.

Sunday 10 a.m. to 6 p.m.


6493 Magnolia Ave.

Riverside CA, 92506

(1-Block East of Central)

(951) 682-7441

Monday thru Saturday 9 a.m. to 9 p.m.

Sunday 10 a.m. to 6 p.m.

Contact Us!

Your Name (required)

Your Email (required)

Your Message (required)

Map of Stores

Get Your Party On

Sign up to get tips, tricks and
our latest deals and offers.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List iconEnter Your Email Address Below to Join!

2 Great Locations

4139 woodruff Ave.
(at Carson St.)
(562) 420-2489
Monday thru Saturday 9am to 9pm
Sunday 10am to 6pm

6493 Magnolia Ave.
(1 Block East of Central)
(951) 682-7441
Monday thru Saturday 9am to 9pm
Sunday 10am to 6pm